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Videos

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
November 27, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, November 27). Youth in flux: Unapologetic. Sensitive. Restless. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/youth-in-flux-unapologetic-sensitive-restless


Videos

My Vision

At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to...

Catalogue: Congress 2017: Visionary
Author: Laura Dekker
November 10, 2017
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Citation

Dekker, L. (2017a, November 10). My Vision . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/my-vision-


Research papers

Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within...

Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
September 5, 2017
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Citation

Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups-


Research papers

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Author: Dirk Huisman
Company: SKIM
September 4, 2017
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Citation

Huisman, D. (2017a, September 04). 2027, make your dream come true. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/2027-make-your-dream-come-true


Research papers

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
September 4, 2017
×

Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, September 04). Youth in flux. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/youth-in-flux